Signage

via NYTimes:

As the number of signs and sign types has increased in the last 50 years, the layout of sign-making has become outdated. The project team realized that a systematic sign format would make the entire system more effective and developed the proportion-based grid system, which uses clean math and common relationships for similar sign types while accommodating standard panel sizes.

Image: Courtesy of Don Meeker

http://www.nytimes.com/2007/08/12/magazine/12fonts-t.html