Powell's Endorsement

Mark Halperin, TIME Magazine:

In one of the most important symbolic moments of the general election, former Secretary of State Colin Powell announced today that he is endorsing Barack Obama for president. Making his decision public on NBC News' "Meet the Press," the long-time fixture in Republican administrations effectively reinforced the sense of momentum Obama has been building, declaring the Senator from Illinois as a "transformational figure." "I think that Senator Obama brings a fresh set of eyes, a fresh set of ideas to the table," said Powell. "I think we need a generational change, and I think Senator Obama has captured the feelings of the young people of America, and is reaching out in a more diverse, inclusive way across our society."

The decision is not only symbolic but, in terms of timing, one of great tactical importance. Powell is a brand unto himself in American politics, and clearly transcends the media's tendency to hype endorsements more than their actual importance to voters. However, the indisputable benefit that Powell brings Obama is that the former Secretary of State and general is sure to block out any chance McCain has of winning the next two or three days of news coverage, as the media swoons over the implications of the choice. It is simple political math: McCain has 15 days to close a substantial gap, and he will now lose at least one fifth of his total remaining time.

Powell's decision brings other clear benefits as well. He is so trusted for his judgment on national security (even in the wake of his role in the current Iraq War) that his confidence in Obama to become commander-in-chief will resonate with many elites and voters. The Democrats' ability to play the Powell card for the next two weeks makes it much harder, even if there is an unexpected international crisis, for Republicans to suggest Obama simply isn't qualified to protect the country. Powell reinforced Obama's qualifications on "Meet the Press": "Senator Obama has demonstrated the kind of calm, patient, intellectual, steady approach to problem-solving that I think we need in this country."